A behind the scenes look at our design journey.

Design Philosophy

Here comes the future.

We believe that the fusion of technology and human-centric design is key to creating smart e-bikes that are not just vehicles, but partners in the journey.

Our designers and engineers are passionate about bringing you cutting-edge technology to ensure an unparalleled riding experience.

Crafting perfection on two wheels.

At the heart of our philosophy lies a simple yet powerful idea: design electric bicycles that aren't just machines, but extensions of the human experience. 'Designed for Humans' is more than just a tagline; it's our commitment to creating smart e-bikes that are intuitive, comfortable, and seamlessly integrated into the everyday lives of our riders.

It starts at the drawing board.

Our process begins with conceptualization. Here, ideas are born from a combination of cyclist feedback, market research, and forward-thinking vision. 

With a blueprint in hand, our design team starts bringing the concept to life. Using advanced computer-aided design (CAD) software, we create digital models that offer the first glimpse of what will eventually become a physical bike.

We prototype and iterate.

Once the digital design meets our rigorous standards, we move to prototyping. Here, 3D printing and CNC machining play crucial roles, allowing us to create physical prototypes quickly and accurately. 

These prototypes are more than just models; they are fully functional bikes that are rigorously tested for performance, durability, and safety.

We push technological boundaries.

Parallel to the design and engineering, our technology team works on developing and integrating smart features into the bike. This involves not only hardware integration, but also software development for data analysis, user interface design, and connectivity solutions. 

Our goal is to ensure seamless and intuitive interaction between the rider and the bike's smart features.

Your personal bike guardian

We designed EV-Secure to give you confidence that your bike is securely yours, no matter where you park it.

Control at your fingertips

We elevate your e-biking experience beyond the saddle with a powerful and user-friendly app that integrates with your e-bike.

Stay focused on the adventure

Riding smart means riding safe. Our engineers work hard to develop small touches make it simple to keep focused on the ride while staying effortlessly connected to your bike.

We're passionate about design.

Our designers work passionate to reduce visual clutter and communicate a premium feel through finishing, attention to detail, and color. 

We also pay close attention to paint and finishing - testing out different paints with the final result being up to 3x more durable than traditional paint options. Welding marks are also carefully polished off to give off a sophisticated, beautiful look.

Creating an intuitive riding experience.

We understand that the essence of a great e-bike is in how naturally it responds to the rider's actions and intentions. 

From the moment you start pedaling, the bike intuitively adjusts its electric assist to match your pace, providing a boost when you need it and conserving energy when you don't. Our smart e-bikes provide you with a wealth of real-time information and connectivity options, putting you in complete control of your ride like never before.

Shop our smart e-bikes

Ready to ride smarter? Explore our e-bikes now.


Classic Step-Over

For riders 165 - 210cm


Stylish Step-Through

For riders 155 - 190 cm